ਆਈਈਸੀ ਅਤੇ ਮੇਨਸਟਰੀਮਿੰਗ

Information, Education and Communication (IEC)

(IEC) aims to enable individuals, families, groups, organisations and communities to play active roles in achieving, protecting and sustaining their own health.

Objectives

• To motivate behaviour change among vulnerable Population/ HRGs/ Bridge Population
• Raise awareness about risk perceptions and need for BCC among vulnerable and general population especially youth and women
• Generate demand and facilitate an increase in utilization of HIV/AIDS related health services
• Create an enabling environment that encourage HIV related prevention, care & support activities and reduces stigma and discrimination in the society