आई ई सी और मेनस्ट्रीमिंग

Information, Education and Communication (IEC)

(IEC) aims to enable individuals, families, groups, organisations and communities to play active roles in achieving, protecting and sustaining their own health.

Objectives

• To motivate behaviour change among vulnerable Population/ HRGs/ Bridge Population
• Raise awareness about risk perceptions and need for BCC among vulnerable and general population especially youth and women
• Generate demand and facilitate an increase in utilization of HIV/AIDS related health services
• Create an enabling environment that encourage HIV related prevention, care & support activities and reduces stigma and discrimination in the society